…the European Tour! Two years ago, NBC lost the Wimbledon rights to ESPN. Because of that, NBC has some open weekends in the summer to fill with programming. It was a non-issue in 2012 because the London Olympics took care of the open slots. But 2013 is a different story, and NBC decided to go with golf. Here’s the GolfChannel.com story on it:
This year’s Aberdeen Asset Management Scottish Open, to be held July 11-14, will become the first regular European Tour event to be shown live on a major U.S. TV broadcast, it was announced Tuesday.
NBC will broadcast 2 ½ hours of live coverage during the third and fourth rounds from Castle Stuart in 2013 and Royal Aberdeen in ’14. Until now, only major championships, World Golf Championships events and leading team events connected to the European Tour have been shown live on American broadcast networks.
George O’Grady, the chief executive of the European said, said in a statement: “Following the vision and leadership of the Golf Channel, we are delighted to enter into this historic new agreement with NBC for live coverage of the Aberdeen Asset Management Scottish Open for the next two years. It speaks volumes for the quality of the European Tour product, and specifically the Aberdeen Asset Management Scottish Open, that one of our most prestigious championships will be shown to a new audience on one of the prime TV networks in the United States in conjunction with our already outstanding coverage on the Golf Channel.”
The TV coverage schedule:
Thursday, July 11: Round 1 coverage on Golf Channel
Friday, July 12: Round 2 coverage on Golf Channel
Saturday, July 13: Lead-in Round 3 coverage on Golf Channel; live Round 3 coverage on Golf Channel on NBC
Sunday, July 14: Lead-in Round 4 coverage on Golf Channel; live Round 4 coverage on Golf Channel on NBC
Certainly is interesting.Advertisements