Tiger Woods has a new sponsor: Rolex. He signed a new endorsement deal with them today to become one of their “ambassadors.” I thought this quote was the money one in the release:
Rolex is convinced that Tiger Woods still has a long career ahead of him and that he has all the qualities required to continue to mark the history of golf. The brand is committed to accompanying him in his new challenges.
They have confidence in him, and after listening to his press conference today, Tiger seems pretty happy himself. He’s been practicing a lot lately at home, playing 36-45 holes a day, which is exactly what he needs to get back into playing shape.
I’m not sure if Tiger will win this week, but I would not at all be surprised to see him play really, really well.
TV Coverage of the Frys.com Open is Thursday-Sunday, 4-8pm ET on Golf Channel. Golf Channel’s pregame show starts tomorrow at 3pm ET. 10 minutes later, Tiger tees off, so you will see Tiger’s complete round on Golf Channel tomorrow.
In addition, in his article about the Rolex deal, the Associated Press’ Doug Ferguson drops this nugget about who the next sponsor on Tiger’s bag might be:
[Tiger’s agent Mark] Steinberg said Rolex would be the first of a “couple of announcements” related to endorsements, including a deal for Woods’ golf bag. He has had his foundation logo on the bag since AT&T dropped him a month after Woods’ sex scandal unfolded in November 2009.
He said a bag deal was likely to be announced in as early as six weeks. Woods has been in negotiations with Fry’s Electronics, sponsor of this week’s tournament, although those discussions have been going on for most of the year.
We’ll see what happens both this week with his golf game and down the line with his endorsements.