Gillette’s parent company is cutting sponsorship ties with five athletes, including Tiger Woods, in a story first reported by USA Today.
The men’s grooming company will not renew its relationship with Woods as part of a plan to phase out its Gillette Champions marketing program in the first quarter of 2011, said Gillette spokesman Michael Norton Thursday in an exclusive interview with Game On!
Under the plan, Gillette is cutting ties with Woods, soccer players Thierry Henry, Kaka, Rafa Marquez and Lionel Messi and other athletic endorsers around the world, said Norton. However, its keeping other athletes as endorsers who served as Gillette champions in global or local marketing efforts. They include: Derek Jeter of the New York Yankees, tennis star Roger Federer and NHL star Alexander Ovechkin.
I think Tiger is going to be just fine.